Sexism in Television Ads

The FCC today has become so strict to the point that some television shows are not allowed to show certain content during their window frame. On television today, any swear word that is said is bleeped out, any questionable clothing attire that is worn is pixilated so there is no longer the chance for a wardrobe malfunction. It is pretty much impossible to get away with saying and doing what you wish on television. If television shows are put through such a rigorous code of conduct, should advertisements be put through the same test? Throughout our society we are exposed to thousands of advertisements every day. Some good, some bad, and some just wrong.

Our advertisement can be found at

http://www.youtube.com/watch?v=4vBMH5DcPts

Pretty sexist huh? How come its not okay for television shows to post questionable material, but Dr. Pepper has free range to say anything that it wants? And talk about being stereotypical! Everything that a man loves? Well women are going to be one less thing if commercials like this keep popping up.

Here are some questions:

If you are working for Dr. Pepper and you could control the content that people will see in order to purchase your product, would you allow advertising like this to be released?

What does this say about humans as a society today?

Are we that different that men and women cannot enjoy the same things?

Just because something is better for us, does it mean that men cannot enjoy as well?

Can you name other instances in which companies have been sexist in conveying their product?

Does this commercial change your view of Dr. Pepper?

Will you continue to drink Dr. Pepper even after this commercial was released?

Do you have any suggestions as to how Dr. Pepper could still portray their message of great flavors and less calories that even guys will find masculine?